Given-name is an identifier. For the Igbo, name e:rpresses belief, impression of self, intention, and validation of an aspiration. Igbo names are 'given' after careful consideration by a parent or ier. Honorary titles and appellations are 'taken' and reflect stature, achievement, and position society due to self assessment or community proclamation. In all cases, much care is the key to ioice. Title-naming is basically social and is for public labelling of achievement of an Igbo. Since is socially driven, these titles salve the ego, with the 'titled' person demanding recognition. The nergence of the nouveau riche has introduced curious appellations from the vague to the out­ndish, double entendre, superfluous and downright confusing, most bearing the temper of a amatic parody. This study categorizes over 200 titles which are grouped and analysed using cio-cultural and linguistic indices. The study reveals the disturbing nuances of some of the 1mes which devalue naming and suggest a lack of conscious think-through that for long had en a marker for Igbo progress. The study posits that the Igbo must re-think the drift to frivolity zd poor perception of self worth that may have been inflicted by a certain psychological complex zd a burning desire for showmanship or ostentation which perhaps had been a responsible factor the apparent listlessness typified in today's material and non-material culture of the Igbo. This study, developed through content-analysis and oral tradition research platforms, calls for a con­ious review of the Igbo man's perception of himself and recommends the pristine values of tem­irance, industry, and introspection that made him a reference point and the envy of neighbours past national conversations.