Ethnic communication theory
Book chapter • 2022 • In J. T. Austin, M. P. Orbe, & J. D. Sims (Eds.), Communication theory: Racially diverse and inclusive perspectives (pp. 79-90). San Diego, CA: Cognella Publishing
Authors
Uchenna Onuzulike
Abstract / description
Ethnic communication theory (ECT) was developed by communication scholar Uchenna Onuzulike to explore the communication style of second-generation Igbo young adults. The aim of ECT is to decenter communication theory, which has been dominated by Western perspectives. Theorizing communication through the perspective of the Igbo has attempted to decenter Western communication theory by centering African Igbo perspectives to the discussion. In this way, Igbo traditional communication continues to evolve.